A framwork for web copy in a story format

Web copy can make or break your online sale

The text on your sales page has a huge impact on what your visitors do, it can either guide them towards your conversion goal, or drive them away very quickly. Fortunately there is a tested formula for writing good copy for the web, even on tight deadlines, which I learned More >

, ,
Increasing income over time for the entrepreneur

Three ways for the entrepreneur to increase income

The day-to-day life for an entrepreneur can sometimes consist of running from one place to another, “putting out fires”, and there’s not always time left over for the really important things, such as thinking up new and better ways to earn more income. If this sounds familiar and you already More >

Elements that increase conversion on a landing page

Are you losing business because of a poor landing page?

Writing well-crafted advertisements that draw visitors to your site is only part of the process of gaining new customers from your Pay-Per-Click campaign. It is what they do when they arrive at your landing page that determines if you win the sale or not. Fortunately, there is a lot that you More >

, ,
Are you selling the same thing your customers are buying?

Do you know what you are selling?

You may not be selling what you think you are. To put it another way, your customers may be buying something else from you than you think you are selling. As business owners, we often miss this subtle difference, and that can have a great impact on our sales.

What I More >